ALEX CROCKFORD FITNESS

UX Designer

Adobe XD, Photoshop, Lightroom, Illustrator, Adobe Sketch (iPad Pro + Apple Pencil)

A website and fitness app for desktop, mobile, and wearable

Alex Crockford is a London-based model and fitness expert providing online personal training advice, workout routines, videos, and meal plans at competitive pricing. What makes #CrockFit a compelling product is its user-centric versatility. There are packages offered for home or gym, male or female, and beyond. Alex’s clear passion for helping others reach their fitness goals,

Because I believe in Alex and his product, I wanted to put my skills to work and design for his business a fresh brand identity and multi-device digital platform that provides users a more intuitive, sleeker interface that stays true to the identity Alex has previously built.

Below you’ll find a refreshed logo, wireframes, and device mockups.