PORTFOLIO
I’m an enterprise-level Senior UX Designer with eight years experience in healthcare, financial services, and insurance.
The work presented in my portfolio highlights a diverse skillset, including: UX design, strategic visioning, service design, strategic thinking, cross-functional collaboration, site auditing and mapping, and the application of various methodologies and frameworks such as Agile, Scrum, Lean, Kanban, Kaizen, Atomic, and IBM Enterprise Design Thinking.
As Creative Director, led a team of designers, researchers, architects, and strategists in alignment with business and engineering on a six-month overhaul of the company website.
Lead a team of UX designers, architects, and researchers through ideation, production, and delivery. Held daily standups and regular calls with multiple business units to ensure alignment on project objectives. Reviewed business and functional requirements and translated to design-based stories that solved for specific scenarios. Managed the UX design sprint and stakeholder playbacks, ensure smooth production, quickly removed blockers, and consistently yielded a desirable burn-down chart.
Crafted beautiful human-centric experiences and collateral for both digital and non-digital touchpoints. Works included personas, journey maps, service blueprints, sketches, wireframes, research, and prototypes. Analyzed and applied research and analytics data to achieve desired outcomes, facilitated intake discussions and playbacks with stakeholders and sponsor users, led design thinking activity sessions for branch tools and home office systems/processes, and co-created on cross-functional teams in service design sprints for Operational Excellence.
Projects included extensive work with the Managing Partner’s Office designing a firm charitable giving platform, COVID-19 Relief Fund platform, and a financial literacy learning platform for underserved communities. Co-authored white paper on design thinking at Edward Jones for Executive and Management Committees.
Success on initial project of designing a better experience for the company’s final expense insurance product led to being assigned to a major, months-long site audit of 10,000+ pages and development of implementation strategy for new L1-L4 page templates.
Coordinated with content strategy, design, research, SEO, analytics, and product owners to produce a future state architecture and sitemap, audit existing content, develop new content, eliminate needless pages and other tech waste, ultimately reducing the site’s carbon footprint and optimizing user experience.
Co-created a sustainment and adaptability governance framework for protecting the assets and ensuring adherence to new policies and guidelines.
Hired on a short-term contract for tactical UX research & design optimization. Tasks included reviewing user research and validating designs against it; checking ADA/WCAG compliance; ensuring consistency of design across the site (fonts, sizing, alignments, spacing, etc.); testing usability across devices; documenting findings and presenting to product team.
Alex Crockford is a London-based model and fitness expert providing online personal training advice, workout routines, videos, and meal plans at competitive pricing. What makes #CrockFit a compelling product is its user-centric versatility. There are packages offered for home or gym, male or female, and beyond.
Because I believe in Alex and his product, I wanted to put my skills to work and design for his business a fresh brand identity and multi-device digital platform that provides users a more intuitive, sleeker interface that stays true to the identity Alex has previously built.
Researched, designed, and tested iOS app Monkur, a tool for attorneys to communicate confidentially––and safely––with clients.
Researched, designed, and tested end-to-end, branded e-commerce experience for local startup skincare product line.
Co-lead work on Sharepoint migration, team site audits, content creation, and various graphic design tasks to ensure a seamless transition to a more user-friendly, logical, and beautiful intranet experience.
Redesigned internal e-mail newsletters and made requested updates to company branding styles.