MVP HEALTHCARE

Creative Director

Figma, Photoshop, Mural

Problem Statement

MVP’s website design is like a Cheesecake Factory menu: too many options, not enough guidance. Users feel directionless and unable to find essential information or complete basic tasks. 

How Might We...Improve on the Current State?

Build an intuitive, frictionless, customer-centric experience that drives MVP's corporate targets, helps customers find what they need with minimal effort, encourages and facilitates prospective customer conversions, and encourages customers to sign into their accounts and to download the Gia mobile app.

Project Successes

  • Increased organic site traffic +101% 30 days post-launch.

  • Increased conversions +18% in first 30 days.

  • Reduced bounce rates -44% in first 30 days.

  • Increased session length & overall engagement +57%/+51% respectively.

Select Screens

*Demo available for interview.